Backstory
Nieghborhood in Mumbai, India
Local Shops
The daily life of a local shopkeeper
Local shop relationship ecosystem
Takeaways
1. Shops are not adopting digital technologies as quickly as their stakeholders
All of the relevant stakeholders in the context of a local shop have adopted digital technologies for payments and communication, among other things. Local shops have not been as quick because while shopkeepers are willing to adopt them, most available technologies have a significant learning curve.
2. Most shopkeepers rely on loyalty, but loyalty is not scalable
Local shops rely a lot on loyalty - almost all of their business comes from long time customers. They are able to serve these long time customers by offering monthly credit accounts, as well as free home delivery. However, this approach is not scalable. Shopkeepers don’t know how to attract and retain new customers, without which they are unable to grow.
Local Shoppers
The daily life of a local shopper
Takeaways
1. Most customers enjoy shopping locally when they are sure about finding what they need
Customers experience a lot of frustration when they don’t find what they are looking for. They tend to limit their options to the items they are extremely confident about finding, or even call the shopkeepers to check before visiting.
2. Most customers prefer to make the trip to the shops themselves over home deliveries
Most long time customers tend to visit the local shops themselves instead of opting for home deliveries because they enjoy all the things that come along with it: the walk, the interactions, etc.
Synthesis
Discoverable and accessible inventories are helpful for customers and shopkeepers
For shoppers:
Not knowing what is available around them makes it difficult to create
grocery lists
For shopkeepers:
A customer who doesn’t know what a store has to offer, is a customer
lost
Communicating and identifying demand is helpful for customers and shopkeepers
For shoppers:
Not being able to communicate what they want beforehand leads to
inefficienct grocery trips
For shopkeepers:
Not knowing what customers want creates a mismatch of expectations
that drives business away
Storyboard
1
Shared local grocery database
Using grobby, grocery storeowners can easily upload their products online, creating a shared database of all the groceries available in a neighborhood.
2
Contextualised actionable lists
Grocery shoppers can create lists using only the products available around them.
3
Simultaneous enquiries
Local stores/vendors are not equipped for real time inventory management. They are used to being asked if they have something, in order to find out if they do.
Using grobby, the shopper can share his list with the stores/vendors around him, allowing them to match the items and respond with availability.
4
Simultaneuous Orders
After the list has been matched by the strores, grobby helps the shopper pick the place(s) where he can place the order(s) such that all of the items on his list are covered.
5
Organised shopping route
The shopper then places his order, and enjoys a nice walk to bring home his groceries.
User Flows
Customer Wireframe Flow
Shopkeeper Wireframe Flow
Branding & Visual Guidelines
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